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Lovestruck is a dating site for all professionals and individuals who work long hours and are dedicated to their career. It’s targeted at those who want to have someone special in their lives, especially if that someone shares the same values, professional growth, and interests. Most of its users are people over 30 and look for a partner to help each other thrive in today’s competitive world.

Lovestruck is predominantly a UK based website, but also has members all around the world, in the major cities of 14 countries. Realistically, it isn’t viable for anyone outside the UK to anticipate an abundant selection of dates. We don’t advise anyone outside of the UK to join unless you are intending to move here or visit regularly. Those in larger UK cities can expect a reasonable selection though. In the rural areas be prepared to travel if you are wanting a decent number of dates before choosing a partner. In essence, it’s catering for city professionals with busy lives that can, for example, go on a coffee or lunch break with the potential date in just a half an hour and see if there is a chemistry between the two.

Besides the advanced search of potential dates, Lovestruck is using a matching algorithm that tracks users behaviour and activities on the platform and makes suggestions based on that ‘artificial intelligence’ learning process.

Number of active members:250,000+ UK members
First founded2006
Average members’ age:Over 30
Gender Proportion (Men to Women):45% – 55%
Most Popular Subscription:6 months

Most of Lovestruck users are predominantly from the UK, especially from the surroundings of London. This is not that odd, given the vast number of ads across the capital’s tube station network. Lovestruck membership base is composed mostly of people in their late 20’s or early 30’s. People who join Lovestruck are usually young professionals, who don’t have the luxury of time to meet other people and create meaningful connections. More young professionals are deciding to date online since it is much easier and faster to meet other people. Also, Lovestruck has members from the LGBT community. That said, the larger dominant sites in the sector such as Match and Elite offer a more pragmatic option for lesbians and gays given the greater number of members and resultant greater choice of dates.

Lovestruck Success
Lovestruck has achieved multiple dating awards over the years, including Dating Website of the Year in 2014 and in 2015, the Online Dating Brand of the Year. These awards helped Lovestruck to stand side by side with the big dating sites, even if it has a smaller number of members than its competitors.

Lovestruck prices, compared to other dating sites, are average, neither expensive nor cheap. Payment can be made via a wide range of credit and debit cards including Paypal. Besides the free account, Lovestruck offers two membership options; Standard and Premium.

Price Per Month (Standard Members)Price Per Month (Premium Members)Membership LengthTotal Cost (Standard Members)Total Cost (Premium Members)
£29£391 Month£29£39
£19.67£233 Months£59£69
£13.17£16.176 Months£79£97.02
£9.92£11.5812 Months£119£138.96

If you want to have a taste of Lovestruck before buying a subscription you can:
● Create your profile and add up to 4 photos
● Browse through different profiles
● Set your privacy settings
● Wink at people you like

If you purchase Standard Membership you get all these features, plus:

● Option to send and receive messages as much as you like
● Add up to 8 photos
● View Members’ photo albums
● See who’s viewed your profile
● See who added you as a favourite
● Receive daily email notifications about new matches

If you purchase Premium Membership, you get all features that standard member has, plus:

● Incognito mode which enables you to hide your online status and last login on the website
● Possibility to boost/hide your profile in the search results
● Having a stand-out mini-profile
● Priority from customer service

If you want to cancel your subscription, you need to contact at least 48 hours before the ending date of the subscription. Your cancelation request has to contain your username and must be sent from the email that you used during the sign-up. Or you can just cancel the Auto-Renew option, right when you sign up.

Try before you buy! As with many other premium dating sites, Lovestruck gives the opportunity to create profiles for free. With this account, you can use the advanced search option and browse through the profiles. While setting up the account, there is the possibility to add up to 4 profile photos and set the profile privacy. Another advantage for the free accounts is the possibility to wink at someone and add them as a favourite. This is a great way to get a feel of what will you be getting from the paid membership.

Lovestruck offers the exclusive option to add some date ideas while you are signing up. This information helps to find that special one that likes the same things as you. Maybe those ideas will help you or someone else to have the perfect date. It’s a nice feature and flags up potential dates with a creative or thoughtful mind.

With the advanced search on Lovestruck, you can search members by many filters, which are divided into few categories, such as physical appearance, lifestyle, education background, profession, and interests. This allows the possibility of inserting a keyword or some specific term, and get all the profiles that contain that particular keyword. This feature is a great way to find someone that shares same interest or passion. Otherwise, the regular search option only shows the list of suggested members.

Another feature that compliments the advanced search option is the behavioral matchmaking. The behavioral matching engine is an algorithm that is incorporated in the site, and it keeps track of every activity on your profile, while you are logged in, whether it is a specific profile view, winks, adding favourites, searched keywords or profiles, etc. Yes, big brother – or friendly sibling as we prefer to suggest – is watching. This process helps the site to understand what kind of person you are looking for, and the profiles that are proposed turn out to be very precise. Accounts with premium membership also have the opportunity for incognito browsing, which means hiding search results from other members and getting more info about other members’ activities.

When you sign up, Lovestruck asks you for the permission to use the GPS on the phone or the IP address of the computer so it can pinpoint your location and give you suggestions by the nearest members to you. Unfortunately, you can’t refine your search within a specific mile radius. Also, it’s ‘as the crow flies’ so if there is a stretch of water (such as that between Bristol and Wales) then either be prepared to swim, drive further than suggested or just be mildly irritated by the impractical suggestions.

Paid members can send messages. Messages can be seen on a different page and can be moved between inbox, send and archive. There is an additional section named messages from favourites. So if you found someone who stole your heart, you can give them that additional attention with that section.

Lovestruck is also available via the Apple and Android apps. The apps are straightforward to use and have the same features, just like the website. You can use them to search for new members, keep in touch and message other members. Downloading the apps is free, and you can also purchase a membership through them.

Lovestruck Events and Laissez-Faire
Since Lovestruck goal is to connect single people and have successful love stories, they organize events to bring its members under the same roof. There are regular meetups and Laissez-Faire event. These events are free and don’t require an entry fee. You need to be paid member to participate in these events, although you can bring a friend with you to the party. Laissez-Faire parties are happy hour events that are hosted in bars in one of the cities, where Lovestruck has members.

Laissez-Faire parties are recognized by the red straws. So grab a red straw and let everyone know that you are available. These events are quite chilled, you get to meet a lot of people, and even if you don’t find your special one, it can end being a good night out. Usually in these events between 400-900 members can attend and that does indicate site members are serious in their dating pursuits. The numbers might sound a bit overwhelming, but the events are well structured with a relaxed and welcoming tone.

Lovestruck has an elegant and simple design, using neutral colours like white, gold and black. The contents on the website are very easy to read, thanks to the plain font. All details about the site or for specific members are properly positioned, which helps the users to navigate through the site very easy.

Additionally, there are no ads of any kind on the website, which helps the users to focus on what they come to the dating site in the first place for, and that is finding love.

The sign-up process on Lovestruck is straightforward and takes only a few minutes. While creating the account, you must add a valid email address and mobile number. You will receive an SMS code on your phone, as part of the verification process. Beside the information for your location and profession, all other details can be added whenever you like, so there is no need to stress and attempt the perfect profile description initially. Instead, jump into using the search option to find the ideal date.

Lovestruck integrated verification system of the profiles, like many other dating sites. This safety feature makes sure that all potential members are the professionals they claimed to be. The identity of the potential members is verified by connecting the members’ profiles on LinkedIn, Twitter and Facebook with Lovestruck. This allows other members to feel safe, knowing that they made contact with a real person and won’t be getting any unpleasantries from spammers.

Lovestruck protects its users, by giving them their personal mailbox, where all interesting interactions can take place instead of using their own email address. Also, for further protection, this email address won’t be shown on the members’ profile.

Like any other dating site, you can block any member at any time if they show inappropriate behaviour. Once you block them, they can never bother you or view your profile again. Also, there is another possibility to hide specific profiles, so they can no longer appear in your search results.

Unfortunately, Lovestruck doesn’t have any dedicated email address for reporting any members, but if you do have some problems, then contact them at

If you don’t find the answer to your questions on the Frequently Asked Questions, you can contact their helpdesk using the contact form on their website. Lovestruck is also on Facebook and Twitter, and their accounts are updated all the time and are up to date.

Also, part of Lovestruck is the LOVElife blog, which is full of dating tips and tricks for your first date, advice and all things about dating and creating a successful love story.
Contact Information

86-90 Paul Street, London, EC2A 4NE
020 3287 7761
Twitter: @Lovestruck

Easy to use
Professional community around London and other big cities
Mainly educated members
Users are over 30 years
Advanced search filters
Every member profile is validated through their social media accounts
Organizing events for the members

Limited to only the biggest cities in 14 countries
Only 4 to 8 photos can be uploaded on the profile
Contacting Customer Support 2 days before ending a subscription
Images are shown with low quality being one of the most popular dating sites in the UK, is one of the biggest competitor to Lovestruck, since both of these websites are dedicated to the traditional online dating, and browsing through profiles via their advanced search options and filters.

Below I have outlined the basic differences between these 2 dating sites, hoping this overview will help you choose the one that suits you the best.
250,000 and more members from UK and around the world
6 Months subscription costs £13.17 per month
Focused on professional people
Several verification methods

Can’t search by exact location
There is no guarantee for money back
Over 4 million users from UK
6 Months subscription costs £9.95 per month
Larger number of members means more choice
Easy to use app
Offer for 14 day money back

It takes too much time for searching through profiles
Upgradable features does not offer extra help in searching

If you are a busy professional and live in one of the supported cities of Lovestruck, you might just find the date you were searching for, whether it is via the website using their advanced search features or one of their happy hour parties. Through the extensive verification process, members on this site are likely to be with well education, hungry for success and experts in different kinds of fields. Accordingly, this site is for all members, no matter their sexual orientation and interests. Compared to other competitors, the price of Lovestruck membership is somewhere in the middle of the road, not expensive, but not cheap.

There can be a tendency for a fair proportion of dating site users to get hooked on online chatting and message exchanges; Lovestruck is certainly a bit more proactive than most sites in facilitating ‘real life’ meetings and, of course, provides a safe and relaxed setting for initial meetings to take place. We think Lovestruck is a decent option for busy city professionals looking for a serious relationship and especially those who are attracted by the regular events.


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    Nick Evans

    Features Editor
    8.0 /10