Badoo

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In a Nutshell

Badoo is a fast-growing free social media and dating online platform focused on simple and quick registration and sign-up process. It is the ultimate online haven of young adult singles to meet, date, and eventually establish a good relationship stress-free and hassle-free. It was launched in November 2006 by a Russian businessman named Andrey Andreev.

Badoo became popular when it started holding Facebook quizzes and cool games, and it became a standalone service in 2012. This site prefers to be called “social media network” rather than a “dating website,” with a heavy focus on promoting real dating. Badoo acquired LuLu in February 2016, a mobile app that allows women to review and rate men anonymously. In the same year, it penetrated the mobile development scene, and it became the most downloaded dating app.

Badoo wants to be described as a community of diverse, interesting people who are ready to share their interests, experiences, and friendship. It has a fun vibe that attracts millennials as well as high rate of casual dating.

The Badoo app consists of screen sections including people nearby, profile section, a chat section, and ‘Encounters.’ Chat with anyone, upload photos, share videos, keep in touch with acquaintances and long-time friends, meet new people, and create new friendships and relationships with Badoo.

It’s super easy to use with a simple and straightforward design unlike other online dating platforms with lots of floating ads and clutter so you can focus on what really matters which is meeting other singles.

Essential Stats At Your Fingertips

Badoo.com has 1.5 million daily logins, 7 million members in the United Kingdom, and over 394 million users worldwide from 190 countries. It is now available in 47 languages. Majority of Badoo members are comprised of young adults to middle-aged users searching for any type of relationships like friendship, companionship, activity-buddy, marriage, and long-term relationships.

Regarded by many as a “fresh and hip” social media dating platform, Badoo focuses on mobile dating to attract the younger generation (<30 years old), through its cool vibe, free, and welcoming atmosphere. It is somehow similar to Tinder, which appears like an avenue for casual dating, flings, and hookups.
Badoo is ranked 150th among all websites worldwide and the 1st in the relationships category. Mobile web and desktop visits alone reach 130 million a month with international visitors from estimated 200 countries. The Badoo app is significantly recognized by Google Play Store, holding a 4.3 out of 5-star rating based on more than 3 million user reviews. The number of downloads is amazingly between 100 million to 500 million since it was launched in the market.

Number of Members 394 million worldwide
7 million in UK
Gender Proportion 40% Male
60% Female
User Activity 1.5 million daily log-ins
130 million visitors a month
General User Type Young Adults (<30 years old)
Worldwide Website Rank #150 (all sites)
#1 (relationship sites)
App Downloads Up to 500 million worldwide

This dating site boasts its multiple appearances on the world’s “Best Dating App” lists. It is free to join Badoo on a desktop, or you can start your journey with their free companion app. With only $2.99, you can purchase the premium app version and spend some money on app credits for an ultimate mobile experience. Badoo’s primary revenue source is its paid membership subscriptions.

The site offers four membership options including 1-month, 3-month, 6-month, and 12-month subscriptions. The shortest subscription is the 1-month subscription for only $10 a month, which is an excellent start-up to test and get the hang of using the website to determine if this is the perfect dating platform for you.

As you increase your subscription period, you’ll get more savings. The 3-month subscription is only $8 a month or a total of $25 for 3 months total which gives you 20% savings. The 6-month membership is only $6 a month which provides you with 40% savings or just $35 total for 6 months, while the 12-month membership offers 50% savings for only $5 a month or a total of $60 for one year.

US Badoo Rates

Registration Free
In-app Purchase (Premium Version) $2.99
Membership 1-month subscription $10
3-month subscription $8/month (save 20%)
6-month subscription $6/month (save 35%)
12-month subscription $5/month (save 50%)
Credits or Coins 100 coins ($1.99)
500 coins ($7.99)
1250 coins ($15.99)
2750 coins ($31.99)

UK Badoo Rates

Duration Monthly Cost Total
1 week subscription £4.99 / Week £4.99
1-month subscription £17.99 monthly £17.99
3-month subscription £14.66 monthly £43.99
6-month subscription £11.00 monthly £65.99
Lifetime Membership £119.99 one-time payment
Coins or credits
100 Credits
550 Credits
£0.02 / Credit
£0.01 / Credit
£1.99
£7.99

Your paid membership Badoo account is set to renew automatically, so you need to manually change the account settings to turn off the automatic renewal. The credits or ‘coins’ are used to activate Badoo features which come in different packages. Badoo highly recommends maintaining a balance of 50 credits on the mobile app, so your profile moves to the top of the site’s profile results. Get more visitors, matches, and visitors by maintaining at least 100 coins.

Between the option to enroll in a paid subscription and the ability to purchase coins, Badoo provides multiple options so you can access all of the best features that the social media dating site has to offer. Credits can be obtained by tapping the credits balance on the profile page, then choose a preferred payment method, enter the number of credits, and follow the on-screen instructions.

Features

Badoo has surprisingly reached more than a decade since it was introduced in the industry because it is always up to date with social networking trends, with heavy visual content, user-friendly and engaging setup, and skyrocketed popularity. Badoo app has a continuous flow of fresh faces, connecting people regardless of age, gender, nationality, religion, and coming from all walks of life. At the end of the day, all you need are some good selfies and time to spare to be successful in this online dating platform.

1. Main Feature. Geolocation is the main feature of Badoo. It is the most useful dating platform for dating and building relationships between singles nearby or long-distance for in-person dates, blind-dates, hookups, and more. The key features include reliable and secure profile verification option and speedy registration process. The profiles highlight the most important information without being confusing or overwhelming. Badoo provides an option so you can connect with other users outside of the site via your connected social networks. Get millions of views with a paid subscription.

2. Encounters. Badoo offers different options so you can discover others, through browsing ‘People Nearby’ or primarily via ‘Encounters’ which is pretty similar to what Tinder has. The core of your Badoo experience is ‘Encounters,’ which involves meeting new people in a fun and exciting way with full of possibilities. Badoo shows you photos of users who are matched with your interests. All you need to do is to set search criteria and flick through your favorite profiles. Your matches are the users who voted and liked you in ‘Encounters.’ Access the profiles of your matches directly from the ‘Messages,’ chat, and make friends. Your matches have a heart icon to help you distinguish between messages and matches. Give it a go now!

3. Chat Features. Badoo obviously put more effort and investment into their mobile application their website, with better profile layout than the browser counterpart. The in-app messaging feature of Badoo enables you to send more than just text messages. You can send snaps and emojis to other users. Video chat is also possible. With the Badoo app, you can enjoy more features to meet more people on-the-go.

4. Crush Feature. When you send a ‘Crush,’ you let a user know you like him or her by clicking the ‘Next’ on their photo in ‘Encounters.’ The other user will be able to view and check your profile immediately. You can send ‘Crush’ to users using your credits as many as you like. Just an important reminder, think before you send ‘Crush’ because you cannot undo it.

5. Look-alike Feature. It uses facial recognition to discover other users who look similar to the current profile you’re viewing.

6. Gamification Features. The popularity meter, superpowers, and other gamification features make the site more engaging and entertaining. With ‘Superpowers,’ you can go back and undo the ‘No’ votes to user profiles and have your messages be read first. The ‘Superman icon’ allows you to view if your superpowers are currently on or off. You can activate your ‘Superpowers’ for a week or a lifetime with a price range of $2.99 to $49.99. Your popularity appears as a battery icon on an iPhone, and you can increase your popularity level by increasing your activity on the site and adding more photos.

8. Special Features. Badoo has a lot of unique features including ‘Visits’ to check the users who viewed your profile, and get the browser and email notifications when another user likes your profile via the ‘Likes’ feature. Activate the Badoo Premium so you can view your likes in the ‘Liked’ folder. You’ll see all the ‘Yes’ votes of people who saw you in the ‘Encounters.’ The ‘Favorites’ allows you to put your preferred users on your favorite lists. Also, you can see users who added you on their lists. Find your matches quickly with ‘Encounters’ and the ‘Profile Score’ allows other members to rate your photos. Also, you can add videos and photos in both private and public albums.

Ease of Use

Signing up with Badoo is a breeze, and the app takes only a few seconds to figure out how it works. The apps and site are aesthetically-pleasing and easy to navigate with a straightforward layout. The profiles are colorful with a playful nature. Verifying your profile in Badoo is so easy by just uploading at least one photo, via phone number verification, or connecting to your social media account. To discover others, you can browse through ‘People Nearby’ or ‘Encounters.’ Encounters is more of a “hot or not” liking game wherein you can see profiles and decide to like or dislike them. Aside from swiping, the other communication methods include sending gifts and sharing the user profile on your social networks, such as Twitter and Instagram. Add a profile to your favorites by tapping the star icon and like a profile by clicking the heart icon. To start chatting, click the chat icon and send a virtual gift by clicking ‘Send a Gift.’

Safety & Security

Badoo utilizes appropriate and reasonable security measures to protect users and to prevent the misuse, loss, and alteration of any user information. In a peer-reviewed study by the Cambridge University, Badoo received the lowest score for privacy in 2009 from the examined 45 social networking sites.

According to the transparency report of Google released in 2014, Badoo had the 4th highest number of URLs removed from Google Search based on the search removal requests that stemmed from the ruling, “right to be forgotten.” Nevertheless, Badoo uses several measures to safeguard member data, such as storage of sensitive and personal information on secured servers. The site also provides a ‘Guide to Online Safety’ and Community Guidelines to empower users to protect their account and follow site rules and policies for safe and secure user experience.

Customer Service and Contact Information

Badoo can be contacted via the site’s ‘Feedback Form’ at Badoo.com/feedback. Just ensure to be specific as possible and enter your email address correctly if you’re not a registered user.

Positives and Negatives

Positives
Extensive free basic service (upload photos and videos, contact members, and chat)
Simple and intuitive design
Easy to use
User-friendly interface
Pages load easily

Negatives
More focused on younger generations
More on casual dating and hookups
Hasn’t taken off so much in the U.S.

Other Sites to Consider

MeetMe
JustSayHi
Mingle2

In Conclusion

With a killer profile photo, you can easily meet others within your local area using Badoo. It also offers a very convenient option to take photographs and videos using the app. You can connect your Badoo account with your social media account for faster verification as well as via your phone number or uploading a photo.

This online social media dating site is social in nature and possesses a casual dating and hookup vibe. The rates are budget-friendly, making it affordable for the masses and attracting younger adults. It’s fun and very engaging, allowing you to send digital gifts and play the hot or not-like game to check if both of you are the best match. Badoo is one of the most popular dating apps around. Its popularity combined with cool and innovative features make it our number one choice in this category.

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Dating Site Rating

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Nick Evans

Features Editor
Rating
9.3 /10