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For those who are looking for a relationship with someone with an Asian cultural or ethnic background, is one of the most popular websites under the Asian dating niche. But this does not mean that all members of the site are Asian. The site has many members from Western countries too, male users particularly. Meanwhile, female members are predominantly from Asian countries. operates under Cupid Media, a frontrunner in the online dating industry which operates a total of 35 niche dating websites based on ethnicity, religion, lifestyle and special interests. The site was launched over 15 years ago and has headquarters on Gold Coast, Australia. has more than 2.5 million members from all over the world and ranks among the top on its niche with regards to the user base. About 10 percent of its users are from the US with more than 250,000 registered members. Other members are mostly from Europe, Indonesia, Japan, Korea, Malaysia, Vietnam, India, Philippines, Thailand, and China. The site has more or less two thousand members which can be seen online at any given time.

Like most dating sites, has a larger influx of female members. Females make up 60 percent of the users while males consist the remaining 40 percent. The member base of the website can also be split into different age groups. Among female members, the age groups 25-34 and 35-44 occupy the majority with 24 percent and 23 percent respectively. Among males members, on the other hand, those ages 35-44 and 45-54 have the highest number, with each occupying 15 percent and 19 percent of the overall population.

Population Distribution of Members Based on Age and Gender

Age GroupFemaleMale

Initial registration and profile creation in the site is free. However, for members who want to use more features, the site has two kinds of premium memberships—Gold and Platinum. Below is the cost of paid memberships:

Gold Membership

1 Month29.98 USD29.98 USD
3 Month20.00 USD59.99 USD33%
12 Month10.00 USD119.98 USD67%

Platinum Membership

1 Month34.99 USD34.99 USD
3 Month23.33 USD69.98 USD33%
12 Month12.50 USD149.99 USD67% caters to those who are looking for friends, casual dates, marriage candidates and penpals. Aside from the typical heterosexual relationships, the site also allows gay and lesbian relations. However, it does not specialize in such, making homosexual relationships harder to find than in most specialized LGBT dating sites.

The easiest way to find potential matches on the site is to use the automated matching system. Users are asked about the criteria they are looking for from their ideal matches. This includes appearance, lifestyle, background, cultural values, and religion. However, the automated matches are not renewed regularly, making users see the same faces in the suggestions for a long time. The suggested members are not refreshed even after the user sends their interest.

Standard members can actively search for possible matches using the basic matching feature. This filters the profiles in terms of age, gender, country, mile distance from the user’s location, whether the profile has available photos and the date the user was last active.

There is also the “CupidTags” which can be used by members to tag their profiles with keywords about their personality or interests and make searching members easier.

Free members can only send and read messages to and from paying members. The only way free members can interact with all other members is by tapping the “Favorite” button on their profile to show interest. Another feature available in the free membership is the site “Activity” tab. This enables members to view users who visited their profile and when, as well as how long ago a member was last seen online.

For easier communication and other additional perks, members must upgrade to Gold and Platinum membership. The additional features for paying members include the following:
● Ability to send and receive messages with all members, whether free or premium.
● Access to live chat with instant messenger
● Ability to include personal information in messages
● Ad-free browsing
● Added privacy settings to hide profile while viewing profiles of other members
● More advanced algorithm used in the matching feature
● More filter options in advanced search including appearance and lifestyle preferences
● Highlights profile above free members
● Ability to add a personality profile, which includes hobbies and interests.

Aside from those listed above, Platinum members can also use additional functions which includes access to video profiles, ability to send and read video mail and translate messages into other languages for on-the-go users, also has a mobile app available for Android.

The website and mobile app are both easy to use even for people not fond of technology. Sign-up and profile creation are fairly quick and easy. The initial registration just requires minimal information including first name, age, email address, password, and gender. Users can also opt to sign-up using Facebook, which will automatically import needed information. Similarly, photos can also be imported from Facebook or manually uploaded from a local device.

The mobile app has the same features as the website, but with a simpler layout. An obvious difference is the layout of match suggestions and member search results. In the desktop site, it is shown in a matrix layout, which shows more profiles while not looking cramped. On the other hand, the mobile app uses a linear, scroll down-type layout, which only shows one profile at a time. The mobile app also allows phone notifications for new messages and likes.

The interface of both the desktop site and mobile app are very easy to navigate. Features are well-organized in tabs, making it easy to find even for new users. There is also a convenient “Help” tab which contains answers to almost every question new users might ask for.

As a website that promotes interracial partnerships, the site is available in many languages including English, Dutch, Finnish, French, German, Italian, Japanese, and Norwegian.

Due to too many members, does not review user profiles individually, however, they do check each uploaded photos to identify possible suspicious accounts.

Another layer of security for users is the “Verified Badge.” Members can verify their profiles by uploading an identification document, which is either a passport, driver’s license or National ID Card. Although this cannot fully eliminate the risk of fake accounts and scammers, this can help members identify which profiles are more genuine.
There is a “Report Abuse” button on each profile so members can instantly flag down profiles used for malicious activities. suspend and terminate accounts found to be doing malicious activities in the site. also has onsite dating tips to remind users of things they should note when contacting another user, entering an online relationship or going on an offline meet-up. For more detailed guidelines, CupidMedia has a website for the sole purpose of online dating safety. contains a variety of topics from starting a conversation with potential online dates to advice on marriage or separation.

The fastest and easiest way for members to contact customer service is through the onsite support request form. Aside from that, there are a couple of email addresses where members can send inquiries. Members can send queries on general issues to, and privacy issues to

For users who want live contact to customer service and support teams. A landline service is available from Monday to Friday at 9am-4pm Queensland, Australian time, to the following phone numbers:

● US and Canada (toll-free): 1-800-787-0838
● UK (freephone): 0800 056 9427
● Australia: (07) 5571 1181
● Other Countries: +61 7 5571 1181

● Free members can send interest or email to paying members
● Extensive filter options for member search
● Call center service available
● Verification badge earned by uploading an identification document
● Available in other languages
● Popular well-used site offering plenty of choice

● High membership cost for the single month option
● Match suggestions not automatically refreshed or updated
● Instant message and video features only available to paying members
● Mobile app not available on iOS
● Some fake profiles and scammers on the site

Although is among the top in the Asian dating niche, it has a lot of strong competitors, some of which are listed as follows:

CherryBlossoms- This one has a richer experience than AsianDating and has been in service since 1974. The site caters mainly to men looking for Asian women. It is a very organized and user-friendly site with prices on the same range as AsianDating.

DateInAsia- This website is unique for one thing, it is 100 percent free. Although its functions are pretty basic compared to paid sites, it has an extensive user base and does its job well in connecting like-minded Asian singles.

Match- This site was launched around the same time as AsianDating. It’s better for local Asian dates in the U.S., UK and Canada. It has higher premium membership fees however, it also has better functionality. Its mobile application is available in a variety of devices including Android, iOS, Windows and even Blackberry and Palm Pre. It also has innovative features like quiz and games.

IdateAsia- This is another major Asian dating site which operates in AsianDating’s space. The unique thing about this site is, it uses a credit system. Instead of fixed monthly fees, the credits will only be used up if the member uses its paid features. Members can also send virtual gifts to other users. We prefer a straightforward subscription model as it is more transparent and generally less costly than the tokens or credit payments.

Success Stories
With more than 15 years in service, has many success stories to back its popularity and credibility. Here are some testimonies of members who found their best partner through

● “Hello, I found my soulmate on this site. She is the true soulmate I was looking for. Friends, be careful of the scammers. All the best! Mike in the US” –Mike
● “I have found the love of my life and we are engaged thanks heaps Asian Dating.” -Ben
● “Small world for the two heart’s that meant to be. God always works in mysterious ways. We are happily married now for almost four years!!!” -Marie

There are reports of some users using fake identities and scammers in the site, however, these kinds of issues cannot be truly prevented from most online dating sites. AsianDating does its best to block them at source and there is a reporting system to the administrators for those dubious users who slip through. You just need to take extra precautions and follow the normal common-sense security tips.

Although it has no notable unique feature, the site is pretty popular. also has more members compared to its close competitors, which guarantees more successful matches. New users can expect members sending interests and viewing their profile just a few hours after profile creation.

Most of the paying members of the site are men from Western countries meanwhile, its free members are mostly Asian women, which is a perfect fit for its email messaging system. The site has lots of Asian women from Vietnam, Thailand, Indonesia and the Philippines each with their own unique cultural traits and with generally with a good command of English. In fact, the site enables to search for fluent English speakers in addition to educational background and numerous other variables. All in all, is a terrific site – especially for non-Asian men looking for Asian females and Asian females looking for marriage to non-Asian men.


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    Nick Evans

    Features Editor
    8.9 /10